CASE STUDIES
New Rockstars
Mercari
We partnered Mercari, a dynamic mobile shopping application, with New Rockstars, a top geek culture and entertainment lifestyle YouTube channel. Mercari was introduced to New Rockstars’ massive audience of over 1.2 Million subscribers.
Via step-by-step screen captures of their profile, New Rockstars sold an item, seamlessly integrating Mercari’s key features. Searching, buying, selling & shipping items; ending with a call-to-action to download & attaching it to wildly popular subject matter: Marvel’s Avengers
We partnered Mercari with Anna Akana, a top lifestyle YouTuber with 2 Million subscribers. Anna integrated Mercari’s best features, benefits and value into a comedically themed self-help video.
Anna integrated fully-animated content in a humorous manner. She displayed her profile and listed items, using a call-to-action to download the application & purchase Anna’s items. The proceeds of items sold go to her favorite charitable organization.
Anna Akana
Mercari
Anna Akana
Credit Karma
We partnered Credit Karma with Anna Akana, a top lifestyle YouTuber with 2 Million subscribers. Anna introduced her audience to Credit Karma, a credit monitoring service. The goal, to create awareness surrounding a New Year resolution of physical & fiscal health.
Anna integrated a true story of a credit dilemma by way of animated content. A call-to-action was included to download the application & visit Credit Karma’s site for more information.
We partnered Egglia, with PrestonPlayz, a highly entertaining gameplay channel with 5.7 Million subscribers to introduce Egglia: Legend of the Redcap, a mobile game in the fantasy genre. The goal was to create awareness around Egglia via gameplay and host commentary.
Through gameplay Preston featured storylines, character selection, tips & tricks for gamers. The video included commentary with a call-to-action to the audience to download the game on iTunes and Google Play
